Image with a pile of waste on the left and a clear blue sky on the right. The text 'Project DIVERT' is overlaid on the image, with the word 'DIVERT' highlighted by a graphic line symbolizing movement or change. Image with a pile of waste on the left and a clear blue sky on the right. The text 'Project DIVERT' is overlaid on the image, with the word 'DIVERT' highlighted by a graphic line symbolizing movement or change.

World first incontinence waste trial

Landfill is where incontinence products end up. We're working to change that.

TENA Protects

At TENA we have always been about caring for people and over time we have broadened our scope of caring to include not only people but also the planet. Step by step, we plan to make a better mark on the planet with our TENA Protects Program.  

TENA Protects is our plan for the future that includes ambitious goals to reduce the carbon footprint of our products by 50% in Europe by 2030, as well as building circularity into our products by reducing waste to landfill and turning waste into resources.  

It's because of these ambitious goals that Project Divert was born in 2018. Project Divert aims to find an alternative to landfill for used incontinence waste from Residential Aged Care facilities in Australia & New Zealand. Our initial research and trials have been boosted with Australian federal government funding, via the National Product Stewardship Investment Fund, and we are planning to pilot new waste processing technology in the very near future in Victoria.

Graphic illustrating annual incontinence waste, showing the text '20 tonnes per 100 beds annual incontinence waste' in green and blue text. Below, a grid of 50 bed icons visually represents the waste generated for every 100 beds annually.
. Graphic illustrating annual incontinence waste, showing the text '20 tonnes per 100 beds annual incontinence waste' in green and blue text. Below, a grid of 50 bed icons visually represents the waste generated for every 100 beds annually.

TENA Protects

At TENA we have always been about caring for people and over time we have broadened our scope of caring to include not only people but also the planet. Step by step, we plan to make a better mark on the planet with our TENA Protects Program.  

TENA Protects is our plan for the future that includes ambitious goals to reduce the carbon footprint of our products by 50% in Europe by 2030, as well as building circularity into our products by reducing waste to landfill and turning waste into resources.  

It's because of these ambitious goals that Project Divert was born in 2018. Project Divert aims to find an alternative to landfill for used incontinence waste from Residential Aged Care facilities in Australia & New Zealand. Our initial research and trials have been boosted with Australian federal government funding, via the National Product Stewardship Investment Fund, and we are planning to pilot new waste processing technology in the very near future in Victoria.

Timeline graphic showing the progress of a waste processing project from 2018 to 2023, featuring milestones under different years. Timeline graphic showing the progress of a waste processing project from 2018 to 2023, featuring milestones under different years.
4 - 10

4 - 10 times more

By 2030, absorbent hygiene product waste generated by adults in Australia will account for 4 to 10 times more waste than infant nappies.(1)

5.6M

5.6M annually

In Australia, $5.6m is spent annually on landfill disposal of used incontinence products.(2)

50%

50% waste

Used incontinence products account for approx. 50% of residential care facilities waste to landfill.(3)

Project Divert landfill

Project Divert webinar

Watch the Project Divert webinar to learn more.

Watch now

To learn more about Project Divert and stay updated on progress, complete the form below.

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References

  1. Brewster 2022, Adult incontinence products are a larger and faster growing waste issue than disposable infant nappies (diapers) in Australia 
  2. Based on Essity Australasia estimates using Government and industry data 
  3. Based on Residential Aged Care Facilities (RACF) feedback