For us, it all started with quality products. And it still does. Because TENA has always been about caring for people. Improving their lives, and helping them live with dignity and confidence. That doesn't change.
But it always meant being ready to learn, too. And as we gained a deeper understanding of our connection to each other and to our environment, our definition of care grew deeper also. Compelling us to care not only for people, but for the planet. Today we are committed to this greater scope of responsibility, and we're as dedicated as we have always been to making a better mark.
Since 2008 we’ve been taking steps to make every TENA product more sustainable. Converting to 100% renewable electricity in all our factories. Reducing the carbon footprint of our products and services by 50 % in Europe by 2030. Step by step, to leave a better mark on the planet.
Like the other brands in the Essity family, the mission of TENA is to help people live happier, fuller lives. Many of our recent innovations – such as the highly absorbent TENA Flex, the comfortable and thinner TENA Pants and TENA Slip, and TENA Comfort with ConfioAir – have not only increased hygiene and health standards for millions of users and care-givers, but have done so while also reducing climate impact*.
We work hard to increase awareness, improve care provisions, and drive high-level dialogues around the world. We share our knowledge in hygiene and health by educating young people, and by promoting an open dialogue about incontinence, breaking down the stigma it often carries.
* Results for 2008–2015: 13% for TENA Flex, 23% for TENA Pants, 15% for TENA Slip and 19% for TENA Comfort
Ultimately, we know that great products aren't enough. Taking responsibility for the planet as well as for people means reducing our environmental impact, and making real contributions to a sustainable world.
Our work to fulfill the UN Sustainable Development Goals is in line with that responsibility. One of these is Goal 12, Responsible Production and Consumption, where we can contribute by improving resource efficiency to reduce our carbon footprint. And we've already seen significant progress. Since 2008 we've reduced the footprint of our products by 11 – 33%, and we're on track to meet or exceed our goal of 50% in Europe by 2030.
At TENA we're continually discovering and innovating. Finding new ways to improve people's lives while also improving the environmental footprint of our products.
That means using superior materials, introducing smarter designs, and doing it all while using less energy that comes from fossil fuels. In fact, our next step is switching to renewable electricity at every one of our production sites, starting with the European ones.
Here are a few more targets we aim to reach by 2030:
We want to design products and services for a society where less goes to waste, and more is recycled and reused. This is an ambitious goal, and to get there, we'll need creative thinking and entirely new business models and partnerships.
We already have a head start. For example, our company was one of the first 300 to sign "A line in the sand" – a global commitment to eliminate plastic pollution at the source. Honoring that commitment means we're constantly working toward our goal of 100% recyclable packaging, made of 85% renewable or recycled materials, by 2025, and converting waste from all our production units to material and energy by 2030.
Here's how we're doing so far.
We all know we need to change our consumption habits to reduce our personal carbon footprint. But many people feel that the companies making consumer products should also bear some of that responsibility.
We agree. When you use TENA products, that part of your footprint becomes our responsibility. It's our job to help you lead a lower-carbon life without having to sacrifice your own well-being, or the well-being of your loved ones.
And we’re getting there. Lowering our footprint, and yours, one step at a time.
With over 60 years of experience TENA is the world’s leading incontinence brand*. We offer a full range of absorbent products, skincare and digital health technology solutions that are tailored to the needs of individuals, their families and healthcare professionals.
With TENA, Essity is at the forefront of developing products and services that help improve dignity and the quality of people’s lives. We strive for sustainable continence care with better care and better products.
*Source: Euromonitor International Limited; Retail Adult Incontinence, all channels, RSP value sales, Tissue & Hygiene, 2024 edition.
TENA, a brand of Essity – a global leading hygiene and healthy company. Everyday, our products, solutions and services are used by billion people around the world. Our purpose is to break barriers to well-being for the benefit of consumers, patients, caregivers, customers and society. Sales are conducted in approximately 150 countries under the leading global brands TENA and Tork, and other strong brands such as Actimove, Cutimed, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, ModiBodi, Nosotras, Saba, Tempo, TOM Organic and Zewa. In 2024, Essity had net sales of approximately SEK 146bn (EUR 13bn) and employed 36,000 people. The Company's headquarters is located in Stockholm, Sweden and Essity is listed on Nasdaq Stockholm. More information at essity.com.
